Marketing Author Blog

Here’s a marketing success story about the little company that could. Have you heard of the Orabrush? This company spent $28 – that’s right, $28 – to purchase Facebook ads targeted at Walmart employees in Arkansas. They said, “Walmart employees …

Here’s today’s marketing tip. Every marketer knows that magazines and newspapers have an editorial calendar listing their timely stories. What’s new is that now, companies such as Weight Watchers, Mercedes-Benz and Nestle’s Purina are borrowing from the world of publishing, …

Today’s marketing strategy is all about iconic brands – and I’m going to share with you some info about an advertising character who is currently being updated. He’s now 60 years old. He once got a facelift to make his …

Here’s today’s marketing tip from the Queen of Creativity at Maxima Marketing. What’s in a name? Shakespeare said even a rose by any other name would still smell as sweet. But there’s much to be said for the name of …

Here’s today’s marketing question — How do you feel about the marketing of the king in Burger King’s advertising? No matter, he is now long gone, thanks to the new advertising agency that has created a new marketing campaign for …

Here’s today’s marketing tip from a prolific Boston-based marketing consultant and publicist. Every business should carefully consider staging a publicity stunt for their business. It can work wonders! Some incredibly successful publicity stunts include the three-year search and casting …

Today’s marketing tip is to do something different, because it frequently has great results. I know that because I’m a marketing expert, who specializes in servicing plastic surgeons, cosmetic dentists, hair salons, and skincare salons. I’m …

Have you read my bestselling book, Off The Wall Marketing Ideas? It contains a goldmine of get-successful marketing strategies. One of the most successful ways to make your business memorable, is to link it to a celebrity. When a …

Need to beef up your marketing?Then take your cue from this marketing idea, and I say this as a marketing expert and author of Off The Wall Marketing Ideas. Here’s the scoop. A New Orleans steakhouse used direct mail to …

I love to give everyone great marketing tips. After all, I’m a marketing expert and the author of the bestselling book, Off The Wall Marketring Ideas. Today’s tip is to give out free samples. There may be no better way …