Marketing Author Blog

Here’s a marketing success story about the little company that could. Have you heard of the Orabrush? This company spent $28 – that’s right, $28 – to purchase Facebook ads targeted at Walmart employees in Arkansas. They said, “Walmart employees…

Here’s today’s marketing tip. Every marketer knows that magazines and newspapers have an editorial calendar listing their timely stories. What’s new is that now, companies such as Weight Watchers, Mercedes-Benz and Nestle’s Purina are borrowing from the world of publishing,…

Today’s marketing strategy is all about iconic brands – and I’m going to share with you some info about an advertising character who is currently being updated. He’s now 60 years old. He once got a facelift to make his…

Here’s today’s marketing tip from the Queen of Creativity at Maxima Marketing. What’s in a name? Shakespeare said even a rose by any other name would still smell as sweet. But there’s much to be said for the name…

Here’s today’s marketing question — How do you feel about the marketing of the king in Burger King’s advertising? No matter, he is now long gone, thanks to the new advertising agency that has created a new marketing campaign for…

Here’s today’s marketing tip from a prolific Boston-based marketing consultant and publicist. Every business should carefully consider staging a publicity stunt for their business. It can work wonders! Some incredibly successful publicity stunts include the three-year search and casting…

Today’s marketing tip is to do something different, because it frequently has great results. I know that because I’m a marketing expert, who specializes in servicing plastic surgeons, cosmetic dentists, hair salons, and skincare salons. I’m…

Have you read my bestselling book, Off The Wall Marketing Ideas? It contains a goldmine of get-successful marketing strategies. One of the most successful ways to make your business memorable, is to link it to a celebrity. When a Hollywood…

Need to beef up your marketing?Then take your cue from this marketing idea, and I say this as a marketing expert and author of Off The Wall Marketing Ideas. Here’s the scoop. A New Orleans steakhouse used direct mail…

I love to give everyone great marketing tips. After all, I’m a marketing expert and the author of the bestselling book, Off The Wall Marketring Ideas. Today’s tip is to give out free samples. There may be no…