Here’s a marketing success story about the little company that could. Have you heard of the Orabrush? This company spent $28 – that’s right, $28 – to purchase Facebook ads targeted at Walmart employees in Arkansas. They said, “Walmart employees have bad breath. Walmart needs to carry Orabrush. It will sell better than anything in your store.” What’s fascinating is that these $28 ads sold BETTER than the typical $20,000 print ads placed in retail trade magazines. Within 48 hours of launching the Facebook ad, a Walmart manager got an email from the Walmart buyer, and before you know it, Walmart placed an order for 735,000 of the Orabrush tongue cleaners. Before this, Orabrush was known for its 39 million views of its funny YouTube videos. In fact, consumers who saw the character of Morgan The Tongue on YouTube led the company Boots in the United Kingdom to place an Orabrush order. The moral of the story? Use Facebook and YouTube to your advantage. It’s a brave new world out there for marketers. I say this as a Boston-based marketing and public relations consultant for plastic surgeons, cosmetic dentists, and hair and skincare salons. Contact me at Maxima Marketing at (781) 407-9305 for a free consultation.

Here’s today’s marketing tip. Every marketer knows that magazines and newspapers have an editorial calendar listing their timely stories. What’s new is that now, companies such as Weight Watchers, Mercedes-Benz and Nestle’s Purina are borrowing from the world of publishing, and creating their own editorial calendars, to determine where and how they distribute content in social media. For example, the Mercedes-Benz calendar has three sections. One is related to car launch dates, innovations, safety and design; another that shows dates of all of its various events, and a third that showcases important dates in Mercedes-Benz’s history. This way, companies such as Mercedes-Benz can keep their fan base – and their Facebook fans – fully engaged and informed. For the small business person, it means that you, too should organize your information into seasonal and monthly calendars where you can divulge your information to new and prospective customers. This is a no-cost, low-cost marketing strategy that only requires creativity, not cash. Don’t miss out on opportunities to engage with consumers about limited-time sales, new products, and news about your company! I say this as a Boston-based marketing and public relations consultant. Contact me at Maxima Marketing at (781) 407-9305 for a free consultation by visiting my website.

Today’s marketing strategy is all about iconic brands – and I’m going to share with you some info about an advertising character who is currently being updated. He’s now 60 years old. He once got a facelift to make his football-shaped head more round. And his physique boasts a tiny little waist. Who is it? What if I said, “They’re GREAT!” Yup, it’s Tony the Tiger – whose purpose in life has been to convince Moms and children that Frosted Flakes should be in their shopping cart. But what’s making headlines is that the new ad campaign for Tony focuses on Dads. Marketing executives discovered that there’s a growing trend of fathers buying groceries. So there’s a new ad showing kids and Dads sharing a bowl together, which will air during adult programming on networks including ESPN. This way, Frosted Flakes stays at top of mind for dads and their kids – and at the top of the shopping list. Want more marketing tips? Call me at (781) 407-9305 for a free 15-minute consultation. I’m a Boston-based marketing consultant and a marketing and PR professional who specializes in working with plastic surgeons, cosmetic dentists, hair salons and skincare salons. Check out my bestselling business book, Off The Wall Marketing Ideas, available on Amazon.com.

Here’s today’s marketing tip from the Queen of Creativity at Maxima Marketing. What’s in a name? Shakespeare said even a rose by any other name would still smell as sweet. But there’s much to be said for the name of your product or service, and product naming companies across the country would tell you that. The actor Ben Stiller has a new foundation, whose goal is to support children around the globe with educational initiatives. Mr. Stiller wanted a catchy name for it. He thought of all kinds of options including So You Think You Can Donate, and The Derek Zoolander Center for Kids Who Can’t Read Good and Wanna Learn To Do Other Good Stuff. Those are terrible names. And he knew it. So, like any good marketer, he tried to think of a name that would entice and attract people to his website. A name like…..well, actress Jennifer Aniston. But he didn’t leave it at that. The new name of his foundation is – are you ready? — SeeJenniferAnistonNakedFoundation.com. Check it out and you’ll wind up on the real Stiller Foundation Facebook page. Clever. I say this as a Boston marketing consultant and publicist. I work with businesses in all industries but specialize in marketing and PR for plastic surgeons, cosmetic dentists, hair salons and skincare salons. Call me at (781) 407-9305 for a free 15-minute consultation. Ask me for some Off The Wall Marketing Ideas, which also happens to be the title of my bestselling book available on Amazon.com.

Here’s today’s marketing question — How do you feel about the marketing of the king in Burger King’s advertising? No matter, he is now long gone, thanks to the new advertising agency that has created a new marketing campaign for the fast-food company. After seven years of marketing commercials such as the Whopper Freakout, and Chicken Fries and Flame cologne, the fast food chain believes it’s time to get back to the real deal – the food. In the new advertising spots, Burger King offers close-ups of avocados, lettuce, tomatoes and onions. The verdict? Well, most people believe the new ads are boring and could easily be an ad for McDonald’s, Red Robin or Applebee’s. Which brings us to the first rule of marketing – always make sure to concentrate on your unique selling points, which help you to differentiate yourself from the competition. I say this as a Boston-based marketing consultant and publicist for plastic surgeons, cosmetic dentists, hair salons and skincare salons. Call me at Maxima Marketing at (781) 407-9305 for a free 15-minute consultation. I’m also the co-author of the bestseller, OFF THE WALL MARKETING IDEAS, which is filled with hundreds of marketing strategies and tips, many of which are no-cost and low-cost.

Here’s today’s marketing tip from a prolific Boston-based marketing consultant and publicist. Every business should carefully consider staging a publicity stunt for their business. It can work wonders! Some incredibly successful publicity stunts include the three-year search and casting for the part of Scarlett O’Hara in the movie Gone With the Wind, and even the creation of the Academy Awards in 1928. One of my favorite publicity stunts was when the furniture store Ikea put 30 bookcases filled with books, on the sands of Bondi Beach in Australia, to promote literacy in that country. Here are some tips. First of all, get permission for whatever you’re planning. Be bold and try to think out of the box. (Bear in mind, I’m the author of the bestseller OFF THE WALL MARKETING IDEAS.) Remember to build anticipation beforehand, to get the public whipped up into excitement about your event. And make sure to write a press release about it, which you can distribute to the media after the event. You might just wind up with an Oprah moment on your hands, when she handed out Pontiac cars to her audience. Publicity stunts might be the marketing strategy your company is aching for. I’m a Boston-based marketing consultant for plastic surgeons, “>cosmetic dentists, hair salons and skincare salons, so I know what I’m talking about. Call me at (781) 407-9305 for a free consultation.