Today’s tip is all about having good taste in your marketing. I have to say – this week I got an email from a luxury resort in Puerto Vallarta that had me reeling – and very angry. This luxury, adults-only boutique hotel, which is a member of Leading Hotels of the World, is capitalizing on the tragic high divorce rate, by offering a special package for divorced people. That in itself is disturbing – those people who have untied the knot are invited to “rejoice in your newfound freedom,” and the hotel package includes a cocktail party and a jewelry consultation to redesign your ex-engagement ring. But what shook me to my core is the – are you sitting down – the special little ring coffin that they will give you, to celebrate the death of your marriage. You heard it here, folks – a coffin for your wedding ring. Creative marketing is one thing, but this takes the wedding cake. This is bad marketing. I know a disturbing marketing gimmick when I see it, and I say that as a cosmetic surgery marketing consultant and publicist, as well as someone who is a cosmetic dentistry marketing consultant and publicist and a professional travel writer. My business, Maxima Marketing, specializes in marketing and publicity for a wide variety of practices and businesses.

I routinely create signature tag lines for companies, in addition to being an expert at product naming, copywriting, and marketing for plastic surgeons, hair salons, cosmetic dentists and skincare salons. I excel at marketing strategies.

It’s always smart to create a smart signature tagline to advertise and market your business. And just so you know what not to do, here is a list of cities, which the magazine Advertising Age said had the worst signature taglines. Are you ready? Buffalo, New York’s motto is Buffalo. For Real. What does that mean? Strong, Maine, is known as The Toothpick Capital of the World. Walla Walla, Washington’s claim to fame is, “The city so nice they named it twice.” Lodi, California calls itself, Liveable, Lovable, Lodi.” Atlantic City, NJ markets itself as “Always turned on.” It kind of makes me afraid to go there. It all makes me favor a simple, smart tourism message – such as Belize: Mother Nature’s Best-Kept Secret. And I Love New York. Yes, It really does make me want to visit. Check out my website for Maxima Marketing,my business.

Today’s tip? Employ good taste in your marketing strategies. Sensationalism sells, but is that what you want to be known for? Here’s food marketing gone bad. The Denny’s chain of restaurants recently introduced – are you sitting down?? – an ice cream sundae topped with maple syrup and hickory-smoked bacon. Bacon. The ingredient you put into a BLT. It’s a pity, when this country is experiencing an obesity epidemic, that food marketers introduce such atrocitires. But wait. It gets worse. An ice cream store in Great Britain sells Baby Gaga, which is ice cream made from breast milk. It sells out at $22.50. This is an abomination by food marketers. I’m sorry that such sensationalism sells, and yes, here I am talking about it – but remember, the best marketing uses good taste. For more information, visit my website at www.MarketingAuthor.com.

Today’s marketing tip? Employ good taste in your marketing. I know, sensationalism sells, but is that what you want to be known for? Here’s a recent examples of food marketing gone bad. The Denny’s chain of restaurants recently introduced – are you sitting down?? – an ice cream sundae topped with maple syrup and hickory-smoked bacon. Bacon. The ingredient you put into a BLT. It’s a pity, I believe, when this country is experiencing an obesity epidemic, that food marketers introduce such atrocitires. But wait. It gets worse. An ice cream store in Great Britain has introduced Baby Gaga, which is ice cream made from breast milk. It sells out at $22.50. This is an abomination by food marketers. It is inconceivable that a food company now pays for breast milk for their ice creams, instead of this milk donated to milk banks to help critically ill babies. I’m sorry to say that such sensationalism sells, and yes, here I am talking about it – but remember, the best marketing uses good taste. I’m a marketing consultant to skincare salons, hair salons, plastic surgeons and cosmetic dentists, but I know a horrible food marketing idea when I see it. For more information, visit my website at www.MarketingAuthor.com.