I routinely handle plastic surgery marketing, skincare salon marketing and hair salon marketing. But whatever industry you are in, you need effective marketing strategies. Today’s tip? Do you want your marketing to be ahead of the curve? Then look to the Nineteen Sixties…..and specifically on Pan Am Brands. Starting this Fall, ABC is scheduled to air a show entitled “Pan Am,” which is a period drama set in the 1960s, about the pilots and flight attendants who once made Pan Am the most glamorous way to fly, with its luxurious Clipper flights. The show is poised to be a huge hit, and along with that, all of the marketing and merchandise associated with Pan Am is set to take off as well. Pan Am Brands is based in Dover, New Hampshire, and it owns the Pan American World Airways name. Get set to see a wealth of Pan Am merchandise take flight into the American consciousness, including the classic blue-and-white bag called The Explorer and which sells for $89. Pan Am Brands and producers of the new ABC show spent more than four years negotiating the licensing agreement that allows the show to use the Pan Am brand and logo. I think the products are going to fly…off the shelves. Call us at Maxima Marketing, (781) 407-9305, to put your company on the map!

I routinely do hair salon marketing, as well as plastic surgery marketing and skincare salon marketing. Today’s tip? Do something quirky for your marketing. It reminds me of one of the most effective press releases I ever wrote for a client, the SAFAR hair salon on Newbury Street. The owner, Serge Safar, told me one day that if you’re a brunette who doesn’t like your reddish highlights, just brew a cup of coffee and rinse it in your hair, to get rid of the red. Voila! Faster than you can say “Folger’s,” I bought microwaveable coffee packets. Then I typed out special labels that said, “Perk up your hair with coffee” and affixed these labels to the coffee packets. Then I crafted a press release about this technique, and its headline was, “Perk up your hair with coffee.” I sent everything out to the media. Within just one week, I got a phone call from Allure Magazine in New York, and they wrote a feature about my client. The moral of the story? Always be on the alert about something offbeat in your business. This is a very effective example of hair salon marketing.For more information, visit my website at www.MarketingAuthor.com.

As a Boston marketing consultant specializing in cosmetic dentistry marketing, I know a good idea when I see one. My business, Maxima Marketing, focuses on working with cosmetic dentists to assist them in “getting the word out.” With one of my clients, I masterminded a cross-marketing program for his practice. This particular dentist specialized in a new type of teeth-whitening formulation. I told him that this teeth whitening procedure is something that all brides would want to know about — after all, they want to look their best on their wedding day. As a result, I contacted all the hotels nearby to this dentist’s practice, to determine if they hosted weddings and offered wedding packages. Voila! Faster than you can say “Crest Whitestrip,” these hotels all agreed to include information about this dentist, and his teeth-whitening, into their wedding packages. It was a win-win for everyone. Every dentist considering cosmetic dentistry marketing should consider the bridal market. This is a low-cost marketing strategy and a marketing gimmick that really works. For more information, visit my website at www.MarketingAuthor.com.