Have you read my bestselling book, Off The Wall Marketing Ideas? It contains a goldmine of get-successful marketing strategies. One of the most successful ways to make your business memorable, is to link it to a celebrity. When a Hollywood celebrity gives an endorsement to a product, well, it’s golden. The news is that the Kardashian sisters have just lent their name to fashion products that will debut at Sears. Bear in mind that the Kardashian family, that dysfunctional reality-series clan, raked up a whopping $65 million in profits last year. Over at competitor Kohl’s, there is a new debut of a fashion line with Jennifer Lopez’s name on it. Also at Kohl’s, there is a new launch of the Mark Anthony Collection – even though he and Jennifer are no longer together. It features $60 dress shirts for men and $180 military trench coats so you too can look like a sexy Latin star. Hollywood publicists are forever bombarding stars with their free merchandise, just in case that celebrity is photographed wearing or using it. If you can do the same for your business — maybe even just with a local celebrity — you may boost your business. I say this as a marketing expert and owner of Maxima Marketing, in Westwood, Mass.

It’s pure marketing genius. The vivid, glossy, lacquered red soles that stand out on every pair of Christian Louboutin stilettos.

Next time you watch the Oprah show, check out her shoes. Many times, she’s sporting Louboutins, and you know that she is, thanks to the red soles of her high heels.

This marketing gimmick of Louboutin’s is sheer marketing genius. He took a mundane object and, with its distinctive red sole, and made it instantly recognizeable and into an international brand. He did it with color – and not even a logo. That’s smart, effective marketing — and an effective low-cost marketing technique.

The French designer made his first pair of shoes with the red soles for a mine owner. He sells about a half-million pairs of shoes every year, priced anywhere from $395 to $6,000. For the women who can teeter on those sky-high heels, Louboutins are the ultimate status symbol.

Saks Fifth Avenue, Neiman Marcus, and Nordstrom sell genuine Louboutin in Boston.
For more information, visit my website at www.MarketingAuthor.com.