I’m a crackerjack copywriter and editor, and I love words. That’s why I excel at being a plastic surgery marketing expert and publicist, and a cosmetic dentistry marketing expert and publicist. So…..Are you owner and president of your own company? If you’re self-employed, it is really smart marketing to give yourself and create for yourself an unusual title, because that will help to make you and your business memorable, and that can lead to more clients and customers. For example, at Maxima Marketing, my business, I list myself not just as the owner, but also as the ‘Queen of Creativity.” You’re apt to remember that, aren’t you? Let’s say you own a coffee shop or a Dunkin Donuts franchise – you could call yourself the “Bean Queen.” Likewise, if you specialize in importing tea, why not call yourself the TeaEO instead of the CEO? If you’re a plumber who does outstanding work, why not simply list yourself as “Boston’s Best Plumber” on your business card and website. When you think outside of the box – your clients will appreciate your efforts, and even be inspired themselves. This is marketing that costs nothing — it only requires creativity! Check out my blogs at Maxima Marketing and call me at (781) 407-9305. As I said, I love words and can use my wordsmith talents to write you a press release, edit a speech or a book, proofread, devise a marketing strategy, name your product or service, or craft a signature tag line. And some of my best marketing tips are offbeat!

I’m a crackerjack copywriter, and the owner of Maxima Marketing in the Boston area, where I mastermind marketing and public relations for a wide variety of clients including plastic surgeons, cosmetic dentists, and hair and skincare salons. I just heard about this marketing program, and it brought a smile to my face. The TV folks over at CBS in New York have developed a fascinating new marketing scheme: Apparently, on the long running soap opera, The Young and The Restless, the storyline revolves around a cosmetics company called “Jabot”. Now, just to show you that art imitates life, the fictional Jabot products will become real, as the Jabot products will be available for purchase on Home Shopping Network, while also appearing on the air during the soap opera. This is not the first time that TV networks have tried to extend TV programming into actual products fans can buy, including Fonzie’s T-Shirt from Happy Days. But now the Jabot cosmetics will be stuffed into the hands of the show’s characters, or woven into the plot. The moral of the story? Maybe you should take your cue from TV – maybe it’s not such a bad idea to call your product Brand X. Product naming is another aspect of my business here at Maxima Marketing, and if you need a product or service named, or a signature tag line, give me a call at (781) 407-9305.