Here’s today’s marketing tip from a prolific Boston-based marketing consultant and publicist. Every business should carefully consider staging a publicity stunt for their business. It can work wonders! Some incredibly successful publicity stunts include the three-year search and casting for the part of Scarlett O’Hara in the movie Gone With the Wind, and even the creation of the Academy Awards in 1928. One of my favorite publicity stunts was when the furniture store Ikea put 30 bookcases filled with books, on the sands of Bondi Beach in Australia, to promote literacy in that country. Here are some tips. First of all, get permission for whatever you’re planning. Be bold and try to think out of the box. (Bear in mind, I’m the author of the bestseller OFF THE WALL MARKETING IDEAS.) Remember to build anticipation beforehand, to get the public whipped up into excitement about your event. And make sure to write a press release about it, which you can distribute to the media after the event. You might just wind up with an Oprah moment on your hands, when she handed out Pontiac cars to her audience. Publicity stunts might be the marketing strategy your company is aching for. I’m a Boston-based marketing consultant for plastic surgeons, “>cosmetic dentists, hair salons and skincare salons, so I know what I’m talking about. Call me at (781) 407-9305 for a free consultation.

I co-authored the bestselling book OFF THE WALL MARKETING IDEAS, so that makes me an expert on Marketing and Public Relations. I’m also a plastic surgery marketing consultant and publicist, and a cosmetic dentistry marketing consultant and publicist, although you name it, I can usually market it. I love wacky, crazy, offbeat, off the wall marketing techniques, which I call “Meshuganah Marketing,” based on the Yiddish word for “crazy.” July is National Ice Cream Month, and it reminds me of a successful marketing promotion that a friend of mine used years ago. He was seeking an interview at a major company, but one that was going through a hostile takeover, and the events made headlines every day in the newspapers. My friend needed a way to attract attention to himself by this business. So he went to the supermarket and bought a half-gallon of Rocky Road Ice Cream. He send it to the corporation, with a big note attached that read: “I know you’re on a rocky road in your business. But I can help you with all that.” My friend got a phone call the day after the package was received. Why don’t you find a fantastic flavor, send it to a company, and tell them that you’re anything but plain vanilla? Then get ready for the phone to ring. For more fabulous marketing and PR tips like this, check out my blog at Maxima Marketing.

As a publicist and marketing expert for plastic surgeons and cosmetic dentists, I know the value of making yourself and your business visible. Are you a recent graduate? You may need some marketing tips and marketing strategies to get that foot in the door. In fact, speaking of that, I heard about a job candidate who actually sent a pair of shoes to Human Resources at the company he hoped to work at, with the message, “I so want a foot in the door here I sent you my shoes.” Similarly, when I was researching my bestselling book, OFF THE WALL MARKETING IDEAS, I heard about another job candidate, who basically did the same thing, only he sent an inexpensive chair he bought at a yard sale, with the message, “I so want a job interview here, I brought my own chair.” You can’t do these things on Monster.com, but once you get the interview, I strongly suggest you get creative. Like the gal who wanted a job at Levi-Strauss, and wrote her resume on a piece of denim. She got the job. If you need a marketing copywriter, publicist, or marketing expert, check out my website at Maxima Marketing. My blog is also a wealth of marketing ideas, tips and strategies that are wacky, traditional, and creative. I have never met a “Meshuganah Marketing” tactic I didn’t love!

As an expert marketer and marketing copywriter, I know a good example of branding when I see it. Whether you’re writing newsletters, ads or press releases, or making a TV appearance, it’s smart to establish your brand.

Just like big businesses, you should brand yourself, no matter what your business, to make yourself memorable. And no one does it better than Louie di Raimondo, who calls himself, “America’s Hot Dog King.” Mr. Raimondo has made a name for himself by selling hot dogs out of a cart. But what is most intriguing is that most people have asked him where they can buy a cart like his — and not just the hot dogs. Mr. Raimondo has a flair for promotion, and he dons a red royal robe, crown and scepter, when he has made appearances on CNN and The Today Show, and in several commercials and films. He says that the more he goes overboard, and more his sales increase. That’s Meshuganah Marketing that works. Check out his website at www.Allamericanhotdog.com. And don’t forget to get yourself a gimmick, no matter your business or brand. That’s good marketing. Check out my website for Maxima Marketing,my business.

Well, it was bound to happen. The marketing gimmicks, wacky marketing, and souvenirs that paid tribute to the death of Public Enemy Number One. No sooner was Osama Bin Laden pronounced dead, than marketers capitalized on his demise in order to make a buck, which brings us to today’s tip – make your marketing timely. Among the items for sale right now include the obvious Osama Bin Laden T-Shirts, as well as buttons that poke fun at Bin Laden’s burial at sea, with the message “Fish Food.” There are coffee mugs, caps, bumper stickers that ask the question “Who’s next?” and even T-shirts for dogs. You can find these memorabilia items on websites such as Zazzle.com, and CafePress.com. At these websites, entrepreneurs can bring their original ideas, and determine if they make the cut to be produced. So, if you’re seeking to market your product or service –pay attention to the news and make sure that time is on your side. I say this as a Boston-based marketing expert who specializes in marketing copywriting, publicity, and expert in plastic surgery marketing, cosmetic dentistry marketing, hair salon marketing, and skincare salon marketing. Check out my website for Maxima Marketing,my business.

I routinely handle plastic surgery marketing, skincare salon marketing and hair salon marketing, but I can market most any business. I love offbeat, untraditional marketing, which I call Meshuganah Marketing, based on the Yiddish word for crazy. Today’s tip? Employ some Meshuganah Marketing to embrace new venues. For example, The city of Plymouth, Massachusetts has embarked on ad campaign to entice tourists to their destination, and to also promote interest among businesses. Their method? Show a video about Plymouth on 17,000 Jet Blue flights carrying almost 2 million passengers. For just $10,000, the Plymouth Area Chamber of Commerce will showcase its destination as the ideal vacation spot, featuring 11 golf courses, 30 miles of coastline and miles of bike trails. This is a great way to get a captive audience. It’s a high-flying idea, and it works. Try some Wacky Marketing as your marketing strategy, and see what happens when you uncover a new idea you hadn’t thought of before. This is travel marketing and off-the-wall marketing at its best. For more information, visit my website at www.MarketingAuthor.com.

No matter if you’re a florist, a hairdresser, or maker of the world’s best widgets, you need to market your business. If you are a small business, you especially need to use effective small-business marketing tips, and many times, these strategies are low-cost and involve more creativity than cash. That’s the essence of my bestselling book, Off The Wall Marketing Ideas. Today’s tip? Use your name to your advantage. For example, the potato-chip company Popchips recently conducted a wildly effective marketing campaign, in which they capitalized on their business name. First, they created a new position at their company, called the President of Pop Culture. For Popchips, that was a very creative strategy. For their President of Pop Culture, Popchips hired actor Ashton Kutcher. Then Popchips conducted a massive campaign, through social media, to hire a vice president of Pop culture. Hundreds of contestants downloaded their video, to see if they would win the $50,000-a-year-job. This marketing campaign attracted customers, helped to further establish Popchips’ brand, and the rest is history. As a Boston marketing consultant and copywriter, I can tell you that using your business name or your God-given name to your advantage is an effective low-cost marketing tip. Whether you need hair salon marketing, plastic surgery marketing, or skincare salon marketing, remember to use your name! For more information, visit my website at www.MarketingAuthor.com.

I love wacky, wild, unusual, crazy marketing techniques.  (I call it Meshuganah Marketing — based on the Yiddish word for ‘craziness.’) A Meshuganah Marketing tip requires more creativity than cash — and that’s  why it usually stands out.  And more important, that’s why they work.  Because marketing is the art of making yourself memorable.  I say this numerous times in my bestseller OFF THE WALL MARKETING IDEAS. There’s the story of the financial planner who sent out a mailing  to 100 people– each business letter included one $1 lottery ticket, and a message — “Please take a chance on me.” It was a huge success.  Like the gal who interviewed for a job at Levi-Strauss and put her resume on a piece of denim.  She got the job.  Or the job interviewee who so wanted a foot in the door of a corporation that he sent them a shoebox containing one shoe, and his resume.  Think, people! As a Boston-based marketing consultant, I am always impressed when business people utilize more creativity than cash.  So can you! Check out my website for Maxima Marketing,my business.